Excited by Sköld's commitment to the Creative Commons way, I tried to find any information about her that I could. I wanted to know more about her creative process, and how the CC concept shaped that process. Luckily, an organized group of entrepreneurs wanted to know the same thing, so they invited her to Good Morning 2020 to speak about her bold decision to CC license "Nasty Old People". Here she spoke very candidly about not having the perfect mathematical equation to prove that giving content away for free is a monetarily sound move. But in spite of this lack of data, she emphatically supported the "movement of sharing" (Sköld: Good Morning 2020). She's a believer in the CC idea and free access to content because she has seen it work first hand. More to the point, she's a believer because of the personal connections she made with her audience. She experienced the power of active consumerism - the enthusiasm and loyalty of fans that's generated when art becomes a "process that facilitates a meeting between people" (Sköld: Good Morning 2020). This experience was so powerful, in fact, Sköld has taken this process to a deeper level, choosing to write "Granny's Dancing on the Table" in an interactive format where she poses specific existential questions to her fans and then incorporates their responses into the story's plot and character development.
Sköld seems to think that not only the interpersonal magic of crowdfunding a CC licensed film, but also its economic viability is rooted in a "space where people feel needed" (Sköld: Good Morning 2020). In general, we're all searching for a way to become a part of something that's bigger than ourselves. Judging from Sköld's success, crowdfunding is fast becoming the way for many. Novacut's excited about this new way, and Sköld's willingness to allow us to help her create a space through which she and her fans can communicate. We're excited for her to launch with us in April 2011, as well as for her mentorship in the creation of an interactive platform that "facilitates a meeting between people."