Thursday, November 25, 2010

TV and Movies

We like TV and we like Movies. Regardless of how they are ultimately consumed, those terms describe the two major classes of moving picture entertainment with marketplace value. There are a host of other possible terms that come up short or give the wrong impression. The future of entertainment driving the Novacut vision is linked not to "video" but entertainment that rivals traditional notions of TV and Movies - content emerging thanks to radical developments eliminating traditional and substantial barriers for aspiring artists.

Not video
Novacut does not dream of the day when you can finally monetize that great clip of your cat in a birthday hat or your buddy falling off a skateboard. We are excited by artists who are for the first time able to tell stories in the medium of moving pictures with quality on par with what you watch on TV or rent on DVD. Ubiquitous video devices have driven an explosion in user created video and YouTube is the great dumping ground for that content. While most everyone has some device capable of shooting video, only recently has tech advanced to the point where Hollywood like results can be generated with equipment costing thousands of dollars, not hundreds of thousands.

Not film
We don't like the term film because there is no longer any film involved in the process. One of the greatest forces driving emergent market TV and Movies is the advent of cheap digital camera tech that can produce professional quality results. We don't want to confuse anyone about the nature of new production techniques made possible by eliminating film from the equation. There are a host of terms that are relevant - film school, film studios, filmmakers. "Film" describes a specific industry, its supporting roles, and its output - yet the future uses no actual film, so we avoid the term.

TV and Movies
Even for existing notions of the TV and film industries, the terms are arbitrary when talking about actual content. There are "made for TV movies" and short films that make TV spots seem long running. There is no single term that covers both without emphasizing one at the other's expense. We are interested in any story told in moving pictures that is professionally pretty and has commercial value. We bench that notion in terms that make sense given how people enjoy such entertainment. The perspective of the audience makes the most sense to us.

What do people spend money to see? TV and Movies.

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